Stories in the Social Era — Presenting to CCO Learning Day (Government of Canada)

People support what they help to create.

On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: “How do government services tell effective stories on social?”

My core thesis: They don’t. People don’t want to be told stories, they want to be involved in making them…especially in the social era.

Stories in the social era presentation

Published in: Government & Nonprofit

License: CC Attribution-NonCommercial License