In my last video and column, I brought up the plethora of terrible, same same, bland, regurgitated content that tries to pass itself off as branded content, pointing out that much of the reason it exists is that brands aren’t willing to take the time to dive into the research…

Over and over again, I see people posting statements like: “Ugh, we don’t need any more branded content.”* And though, as a content creator who has successfully used it to build my own business(es) and helped others do the same, I’m pretty bullish on content, I have to admit that…

The girl in the header photo is me at 18. Yes, those earrings ARE huge. I remember them being quite heavy as well. I even remember sitting in this photo-booth after plugging in my $1.50. I had just bought this dark purple chenille cowl-neck oversized sweater and matching crushed velvet…

and introducing The Truly Social Podcast! In my latest video, I talked about how the agency model is broken, which is sort of a funny topic for me to be talking about…since I own and run an agency! But honestly, I went into this venture with more than a little…

I’ve been in marketing long enough to remember the days before online marketing and all of the new data it provided. I was never a media buyer myself, but I worked with many media buyers who provided gigantic numbers that made the clients’ eyes light up. …

As we were preparing to move into our gorgeous new digs, I mentioned off-the-cuff that I wanted to update our overall visual brand as well. You see, the rocket we’ve been using since early on was, like the company itself, supposed to be a temporary thing. Though quite adorable (if…

On February 20, I presented this to a group of Communications Officers in various departments of the Government of Canada. The question presented to me when approached to give this talk was: “How do government services tell effective stories on social?” My core thesis: They don’t. People don’t want to be told stories, they want to be involved in making them…especially in the social era. Published in: Government & Nonprofit

In my last video, I talked about how content marketing is not really social. It is publishing and publishing of original content is great and can *lead* to social interactions, but it’s not inherently social. …

A unique job has emerged since the advent of the social web — one that seems to be gaining popularity as a career path. …